The auto-responder market is fearcly fought over by large corporate companies, this will in my opinion always be the case as it is a very lucrative market. I do however have some great news for you, you don't have to have the perfect autoresponder to make it with your online business, all you need are a few simple things in place for it to be ideal. I am going to tell you what these few things in the perfect autoresponder are in this article, then you will know exactly what you need to be looking for when searching for an autoresponder service.

First and foremost you have to have one thing at the top of your list, that one thing is reliability, you have to be able to send your emails and make sure they go on time every time, its all very well an autoresponder service provider giving you all the bells & whistles but if they don't get your emails delivered then none of that other stuff matters. This is vital and if they cannot give you that and give you that every time then all the other stuff becomes irrelivent. Believe me when I say this, I am speaking from my own experience, I used an autoresponder company that most of the time failed to get the mail out, my business suffered badly because of this. I wasted months on it too before I became aware of it, I went from thinking my techniques were crap to almost giving up on the Internet Marketing game forever.

The second thing you need to insist on is the ability to choose between double of single opt in's and I will tell you why this is so important now. Certain niches will rely on the double opt in option as some people will report you if they don't remember having opted in to your list, in other niches your autoresponder will only need to have the single opt in feature, if you get this right then you will keep people in your list for longer thereby generating more income from that list. Though as above, if the emails don't get delivered then this is also irrelevant. Make sure the autoresponder service provider has both options, period.

The third and final option that I always insist on with my autoresponder company is the ability to split test with the use of link trackers, this gives you the option to test your markets and see what works and what doesn't. You can then change the way you promote certain products and who to promote them to.

As for all the other bells n whistles they don't really matter, especially if they put the price of the autoresponder service up there with your mortgage.

So, there you have it, these tips on autoresponders will hopefully give you a better insight when making the decision you will have to make at some point if you are really committed to making a living online. An autoresponder is vital, without one and without one that offers the three things I mention above you might as well get the vacancy section out of the local newspaper and go looking for interviews.

To your success
Paul Kirk


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